WHO WE ARE

Advice backed by lived experience

AcuityX is an executive advisory firm born out of the GCC’s ambition and made up of experienced C-suite practitioners who have led, developed, and delivered targeted solutions for organisations across the world. We supply global experience applied through a local lens.

Why AcuityX?

We bring corporate services, executive search, and advisory together under one senior team. One team across three service lines. Maximum efficiency.

What makes us different?

Our partners are former CEOs, COOs, and functional heads who have run businesses, hired the leaders who built them, and led transformations themselves. We bring the experience that only comes from having done it ourselves, and while we are advisors, we also roll our sleeves up and make it happen.

What do clients get?

A senior core, a global bench, and a lean model. We run small, senior, accountable teams, with a vetted network of associates we can pull in when an engagement calls for specialist advice. We work alongside the leadership team until the change is embedded in the operating rhythm of the business.

How do we work?

We value honest, straight-up communication. We tell clients what they need to hear, not what they want to hear. We raise issues early, challenge assumptions, don’t avoid uncomfortable truths, and are accountable end to end. Our measure of success is simple: clients who don’t need us anymore.

Why the UAE?

AcuityX was built here, by people who live here. We are based in the UAE, shaped by global experience, applied with a local lens. We are not an imported team flown in for the engagement.

Let the numbers speak

01

Focus

Working together as one team to build something of lasting value.

03

Core disciplines

Advisory, executive search, and corporate services.

05

Core values

Shaping how we behave with clients and each other.

Our values

THE ACUITYX FACTOR
Our five values guide how we think, make decisions, hire, build trust, and deliver.

Straight-Up

We choose truth over comfort.

Curious

We never stop asking why or what if.

Together

We succeed as one team.

Tenacious

We don’t stop when it’s hard; we stop when it’s done.

Abundant

We believe in possibility and in sharing opportunity.

THE ACUITYX FACTOR
Our five values guide how we think, make decisions, hire, build trust, and deliver.

Straight-Up

We choose truth over comfort.

Abundant

We believe in possibility and in sharing opportunity.

Together

We succeed as one team.

Tenacious

We don’t stop when it’s hard; we stop when it’s done.

Curious

We never stop asking why or what if.

Our Mission

To close the capability gap between strategy and execution in the GCC by partnering with leaders, building their teams, and knowing when to.

Our Purpose

To build the firm we would have wanted to hire, and the firm we’d have wanted to work for.

Our Vision

We are an extension of your leadership team and own the outcome with you. Working with us means you’re serious, you’re disruptive, and you’re going to get it done.

Business professional presenting ideas during a meeting with colleagues

James Swallow, Partner, AcuityX

“The work is serious, the team is focussed. We’re direct, we’re honest, and we only work with people we’d want to work alongside.”

Ready for change?

Build your future with us